PVR Chairman Ajay Bijli Explains Why Popcorn Is So Costly In Multiplex

PVR Chairman Ajay Bijli Explains Why Popcorn Is So Costly In Multiplex [ad_1]

PVR Cinemas Chairman and Managing Director Ajay Bijli spoke about popcorn costs within the multiplex.

Individuals love to observe film with their households in a cinema corridor. However in recent times, it has turn into an costly affair as costs of film tickets and snacks have skyrocketed, particularly over the weekend. One of many well-liked snack loved by virtually each moviegoer is popcorn. It's actually synonymous with watching film. However that too is slowly changing into out of widespread man's attain as the worth goes up each few weeks. This has invited lots of criticism. 

PVR Chairman and Managing Director Ajay Bijli has spoken in regards to the difficulty, admitting in a current interplay with Financial Occasions that customers cannot be blamed for talking towards the excessive costs of snacks in film theatres. 

Mr Bijli, nevertheless, stated that there will probably be no change within the costs of meals and drinks (F&B) as India remains to be in a "transition part from single screens to multiplexes". He stated to be able to cowl operational prices, the snacks at multiplex will probably be offered at greater costs. 

The PVR Chairman additional informed ET that the F&B enterprise is now value Rs 1,500 crore within the nation. 

Mr Bijli stated since multiplexes have extra screens, the prices rises "4 to six instances" due to the requirement of a number of projection rooms and sound methods. He added that air-con requirement has additionally elevated because the foyers too are full AC. 

Earlier this 12 months, nation's two main multiplex chains - PVR and Inox - introduced their merger, promising it to be a recreation changer for the film going viewers with the mixed entity aiming to have 1,500 screens ultimately. 

Coupled with aggressively priced tickets for shoppers and an enhanced film watching expertise, they purpose to recapture the market they'd ceded to excessive (OTT) gamers within the final two years. 

Mr Bijli is the Managing Director of the mixed entity (to be known as PVR Inox Restricted).

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