Ticket costs have precipitated astonishment – HS came upon how costly cultural occasions have develop into over the previous ten years –
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Particularly, the doorway tickets for giant festivals and profitable musicals are much more costly. HS’s survey additionally revealed that the excessive value of tickets is already driving away guests.
Corona restrictions After leaving, audiences have flocked to festivals and concert events this summer season, however after two quiet years, the costs of admission tickets have shocked many.
Particularly, the charges for international performers at many massive festivals and light-weight music concert events have risen sharply, and the development of occasions is much more costly. Creative director of the Circulation pageant Tuomas Kallio estimated in August HS:ssathat the final rise in value ranges and the distinctive conditions brought on by the corona pandemic have affected the value of pageant tickets.
Subsequently, the costs of admission tickets have risen greater than the final client costs in lots of occasions. In keeping with Statistics Finland, costs rose in 2021 by solely 2.2 % in comparison with the earlier yr.
There could also be different causes for the rise within the ticket value in cultural providers. The value of the doorway ticket to Espoo’s Emma museum was elevated from 12 euros to twenty euros this fall. One of many fundamental causes was that increasingly guests use the Museum Card, and the revenue from the museum’s personal ticket gross sales has develop into even smaller.
HS in contrast the costs of admission tickets for cultural occasions in a number of instance circumstances. In comparison with the value stage of the time earlier than Corona, i.e. 2019, the costs have remained partly the identical or elevated barely in some occasions, however a much bigger change may be seen when evaluating the costs to 10 years in the past.
The costs introduced by the organizers have been used within the comparability with none particular group reductions.
Prior to now ten years, the rise within the value of admission tickets has been appreciable for classical music in addition to pop and rock occasions. At concert events by particular person artists, a part of the rise within the ticket value may be defined by the performer’s elevated reputation and due to this fact the elevated efficiency payment.
As examples used ones StingFrom Hertzen Brothers sure Maija Vilkkumaa had been well-liked ten years in the past and have remained engaging ever since.
The ticket for Von Hertzenie’s live performance value 23 euros in 2012, 28 euros in 2019 and 35 euros this yr. Maija Vilkumaa’s ticket costs in the identical years had been 22, 25 and 29 euros.
You would go to Sting’s live performance for 69 euros in 2012, seven years later the value had risen to 79 euros, and this fall tickets for Sting’s live performance on the Helsinki Ice Corridor value 99.50 euros.
Regardless that the value of the most affordable tickets in crucial productions of the Nationwide Opera has risen comparatively a lot, you may nonetheless get into the opera for under 20 euros in some circumstances. Nonetheless, there are only a few tickets for this value class on sale, and they are going to be bought out first.
The exception to the final line is Sirkus Finlandia, the place I don’t even bear in mind precisely, as a result of the value of the doorway ticket was just lately elevated.
With the massive ones at festivals, the value improve already means a clearly bigger expenditure of cash. This summer season, each in Circulation and Ruisrock, the value of a three-day ticket had risen to greater than 200 euros. In 2012, Circulation’s three-day ticket value 130 euros and Ruisrock’s 115 euros.
In a Nordic comparability, Finland’s huge festivals don't look notably costly. A ticket for Norway’s Øyafestivalen prices 365 euros, a ticket for Sweden Rock, which focuses on heavy rock, 306 euros, and a ticket for the largest pageant within the Nordics in Roskilde, Denmark, 303 euros.
HS requested the readers if the ticket costs are already so excessive that you could’t afford to go to an fascinating occasion.
About half of the 126 respondents to the survey reported that they spent roughly as a lot cash on tickets to cultural occasions this yr as within the interval earlier than the corona pandemic.
1 / 4 of the respondents have now spent much less cash and 1 / 4 extra.
The survey additionally requested what's the highest value the respondent has paid for an entrance ticket this yr. About half of the respondents mentioned that the most costly ticket value no a couple of hundred euros.
Entrance tickets to huge musicals have develop into dearer lately. Helsinki Metropolis Theater’s musical this fall is Priscilla, Queen of the Desert.
Defendants additionally named some occasions they might have preferred to go to, however the entrance ticket was too costly.
Such had been, amongst others, musicals and, individually, the Helsinki Metropolis Theatre Priscilla-musical, the Savonlinna Opera Pageant, Circulation, Rockfest, Huvila concert events through the Helsinki vacation weeks and some particular person pop and rock concert events.
One respondent says that he won't go to the Sigur Rós band’s upcoming live performance at Helsinki’s Kulttuuritalo. The Permantopaiki ticket prices 129 euros.
“A live performance ticket for a similar band within the Hartwall enviornment in 2013 value 65 euros,” he says.
100 euros appears to be a major ache threshold for many individuals when buying admission tickets. Half of the respondents mentioned that the most costly entrance ticket they purchased this yr value 100 euros or much less.
Solely an excellent tenth of the respondents paid greater than 200 euros for a ticket.
Value stage has influenced the consumption habits of the tradition additionally for these respondents who've spent the identical quantity or more cash this yr than earlier than the corona restrictions.
“I’m pondering slightly extra about shopping for tickets. Luckily, the employer doubled the cultural profit, it has helped the state of affairs. In the summertime, we additionally went to free concert events, and the Museum Card is a superb pleasure,” says the respondent, whose amount of cash spent has remained on the earlier stage.
Attending occasions can be solidarity in the direction of artists.
“Let’s go anyway, even when it’s raining. We put money into tradition due to the need to help the business and, above all, for the experiences,” says one respondent, who has spent more cash on occasion tickets this yr than earlier than.
Themwho've lowered the amount of cash they spend on admission tickets, festivals and free occasions have usually turned out to be extra engaging than particular person concert events.
“When the most affordable Ticket kind for one artist/band’s enviornment gig prices 70-100 euros, I choose festivals, the place I can get a day ticket for a similar value and see extra gigs,” says one respondent.
Along with live performance tickets, cash is spent on meals and drinks provided on the occasions. For these coming from additional afield, journey and lodging prices could make a live performance or pageant an expertise price tons of of euros.
Particularly in households with kids, the tradition finances must be rethought when tickets develop into dearer.
“Let’s spend much less cash on grownup tradition and more cash on kids’s occasions.”
Organizers the prices have elevated along with the final improve in value ranges, the chief director of Livefin ry, the occasion business’s curiosity group Susanna Hulkkonen says by way of textual content message. As well as, the sector continues to be recovering from the losses brought on by the corona interval.
“For the operators of the free enviornment represented by Livefin, ticket gross sales are the place the revenue primarily comes from, so elevating ticket costs is important when the final value stage rises. Since occasions have been canceled and tickets moved, the rise could seem massive in some circumstances when the earlier value is from 2019.”
Many occasion organizers attempt to develop their operations in order that the ticket costs of the occasions are as accessible as doable.
“We now have to consider what are the issues the place we will save, in order that the occasions are nonetheless fascinating, purposeful and protected,” says Hulkkonen.
Correction 5.9. at 2:05 p.m.: Within the article, it was beforehand incorrectly written that you could nonetheless get into the Nationwide Opera for under 35 euros in some circumstances. You will get to the Nationwide Opera for 20 euros. Info was additionally added that ko. There are only a few tickets on this value class and they're bought out first.
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