Mannequin and influencer Mathilde Gøhler has been convicted for not having sufficiently declared posts on her Instagram profile as promoting –
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Mannequin and influencer Mathilde Gøhler has to go to the pockets.
The court docket in Lyngby on Tuesday sentenced her to pay a high-quality of DKK 40,000 for having carried out hidden promoting on her profile on Instagram.
This occurs after a court docket listening to final week, the place it emerged that the Shopper Ombudsman accused the 30-year-old mannequin and influencer of violating part 6, subsection 1 of the Advertising Act. 4, which is the ban on hidden promoting.
The indictment contained 21 totally different postings from the mannequin’s profile, which the patron ombudsman didn't consider had been sufficiently marked as promoting.
Smaller high-quality than anticipated
Mathilde Gøhler had tagged or talked about firms comparable to Dior, Celine, Chanel, Kopenhagen Fur, Copenhagen Bike Firm and Gina Tricot within the posts.
However within the Shopper Ombudsman’s view, she had not sufficiently made her astronomical 1.3 million. followers on Instragram conscious that the posts had a industrial curiosity.
– The prosecution believes it was promoting and it was not clear. She has referred to the businesses by tagging them, and this, the Shopper Ombudsman believes, is just not sufficiently marked, stated prosecutor Laurine Støve, who's a lawyer on the Shopper Ombudsman, when Ekstra Bladet spoke to her after the court docket listening to.
The prosecutor demanded a high-quality of a minimum of DKK 85,000, however Mathilde Gøhler will get away with DKK 40,000.
The commutation penalty for the high-quality can also be imprisonment for 20 days, and Mathilde Gøhler should pay the prices of the case.
Ekstra Bladet has been involved with Mathilde Gøhler on Tuesday. She acknowledged that she would seek the advice of along with her lawyer, however has since not returned with a touch upon the decision.
Shed a tear in court docket
Throughout the questioning of Mathilde Gøhler, she defined to the prosecutor that the attire, sun shades, luggage, bicycles or stays in Disneyland that the commercials marketed had been each presents, loans or issues that she had paid for herself. She thus had not acquired cash for sharing the posts, she defined.
Protection legal professional Jesper Krogh Støttrup pleaded for acquittal, and when it was his flip to query his consumer, she assured that she by no means supposed to disobey the regulation.
She additionally defended herself by saying that she modified her postings on the identical day she was contacted by the patron ombudsman, in order that from then on they identified that they had been promoting.
The defender used his closing remarks to name the case ‘unworthy’ and identified that Mathilde Gøhler repentantly shed a tear in the direction of the tip of the questioning, and referred to as her ‘pure as snow’. He additionally believed that the instances originating in 2018 are outdated and should due to this fact result in his consumer’s acquittal.
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