romance, comics, fantasy… on TikTok, books are additionally talked about and offered –
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“What TikTok has proven us is that there's a pool of younger readers, when it was stated that they now not learn. It’s very thrilling. For Sophie Charnavel, normal supervisor of Robert Laffont editions, there isn't any longer any doubt: the social community additionally performs a task in making books identified. She and her groups have thus skilled the results of the virality of a e-book: “They usually each die on the finish”, an American novel which arrived in France in 2018, noticed its gross sales take off in a short time on the finish of 2021, going from 4 000 to 100,000 copies offered. What induced this increase? Brief movies of readers reacting to the plot, completely upset.
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